Smart Farmer

Smart Farmer connects you directly with Reliance's fruit and vegetable procurement network. Sell your harvest at your nearest Collection Centre, see the demand assigned to you, and know your procurement price before you deliver — all from your phone.
Built for farmers supplying fresh produce into the Reliance Retail supply chain, Smart Farmer takes the guesswork out of selling your crops.
WHAT YOU CAN DO
See your demands
View the demands assigned to you — which crops Reliance needs you to supply, in what quantity, and at what procurement price. Each demand card shows the Collection Centre, delivery details and crop information, so you know exactly what to bring and when.
Share your forecast
Let Reliance know in advance what you expect to harvest and bring to the Collection Centre. Sharing your availability is quick, optional and non-binding — it simply helps buyers plan, and the more they know about your produce, the more likely you are to get demand allocated to you.
Know your price upfront
Check the procurement price for each crop before you deliver, so you always sell with full transparency.
Manage your profile
Create and update your farmer profile, contact details and farm information. Accurate records mean your supply and payments are processed smoothly.
Track your supply history
Review your past demands and deliveries in one place — see what you supplied, when, and to which Collection Centre.
Digital receipts
Get a clear digital receipt for every delivery at the Collection Centre, so your transactions are always documented.
WHY FARMERS USE SMART FARMER
Sell directly to Reliance Collection Centres
Full price transparency before you deliver
Share your forecast to get more demand sent your way
Know exactly what to supply, when, and at what price
A complete record of every supply and receipt
Timely alerts so you never miss a buying opportunity
Smart Farmer is part of Reliance Retail's commitment to a fair, transparent and efficient produce supply chain that puts more value back in the hands of farmers.
Download Smart Farmer and start selling your produce the smarter way.